You built the audience. We build the business behind it.

That's the question the Creator Opportunity Analysis exists to answer. Come with an idea, or we can identify opportunities together. We review what you've published and what your audience has been asking you for, then identify several product opportunities and use scores to help compare them. You see the ranked field, our recommendation, and the reasoning behind it.

No. We look for an engaged audience, relevant expertise, and a clear opportunity to create something useful. A smaller, focused audience can be a good fit. We review the content available and the audience's questions to assess whether there's a product worth building together.

Less than building it yourself by an enormous margin, but not zero — and anyone promising zero is selling you something. What we need from you is the part only you have: access to your source material, answers to the strategic questions, your expertise where the product needs your voice, approval of the product and the messaging, and promotion of the finished product as set out in the agreement.

We build everything else. The product itself, its structure, the naming and positioning, the offer, the sales copy, the landing pages, the funnel, the checkout and payment infrastructure, the delivery, the email automation and the launch assets — that's our side, and we do it with our own people and our own money.

What you won't do: write copy, build funnels, configure checkout, wire up delivery, or become a digital marketer. The full split is on the For Creators page.

We earn an agreed share of the revenue the product makes. Not retainers, not a package, and not a fee for the analysis — if it never sells, we are never paid.

The split, how and when it's calculated, and how it's paid are all agreed in writing before the build begins. We don't publish a standard number here, because the right structure depends on the scope of what we're building and what each side is contributing. Where the payment platform supports it, distributions are automated — you shouldn't be invoicing us to get paid.

That's also why we're selective: we carry the cost and the risk of the build before there is any revenue, so we'd rather tell you we didn't find enough of an opportunity than sign you and hope.

Ownership and licensing — and what happens to the product if the partnership ends — are set out in the written agreement before any work starts. The right structure differs by partnership, so we won't claim a single universal answer here.

What is constant: the product is built from your knowledge, methods, stories and voice. It carries your name and your reputation, and you approve everything before it reaches your audience.

Nothing, and there's no obligation on either side at the end of it. You apply, we review it, and if there's enough to look at we do the work. If we find something compelling and we both want to move forward, we'll talk about a partnership. If we don't, we'll tell you what we found and what we'd suggest — that's a perfectly acceptable outcome.